Mr. Condescension

SPIELBERG: Audiences are very smart. We never give them enough credit for being able to have a kind of radar that makes them, without a single ad in the newspaper, suddenly say, "I'm interested in seeing 'The Squid and the Whale'." There's just something in the air.

CLOONEY: But on the other hand, I'll wager that every one of our films, when you first tested it with an audience, tested much lower than after it was reviewed. Sometimes people need reviews to explain what a film is, to put it into some sort of perspective.